Client: Danny Omari’s Restaurant Happea’s
Industry: Food & Beverage/Business
Serial entrepreneur Danny Omari, renowned for Café Bari and Baked by Melissa, launched a new venture, Happea’s, focusing on plant-based cuisine. Danny enlisted the help of Schmooze PR to assist in transitioning from his thriving New York establishments to a plant-based concept in the Miami area.
Schmooze helped Danny establish Happea’s as a leader in plant-based dining, introduce fast-casual and ghost kitchen formats for broader accessibility, leveraged Omari’s self-financing approach for control and sustainability, and connected with diverse age groups seeking healthy yet enticing meals.
The media highlighted his ability to navigate culinary trends, his self-financing approach, and the positive reception of Happea’s in Miami. As the plant-based movement gained momentum, Omari’s venture positioned itself for sustainable growth, and capitalized on the intersection of culinary innovation and market awareness.